Privacy Policy

Your privacy is important to us. This Privacy Policy explains how MatchMetrics collects, uses, and protects your personal information when you use our football prediction services.

Last updated: 10/1/2025

Data Protection

We implement industry-standard security measures to protect your personal information.

Transparency

We clearly explain what data we collect and how we use it to improve our services.

Your Control

You have control over your data and can request its deletion or modification at any time.

Information We Collect

Personal Information

We collect information you provide directly to us, such as when you create an account, subscribe to our services, or contact us for support.

• Email address: For account creation, notifications, and service updates
• Name: Optional, for personalized experience and account management
• Contact information: When you reach out to us for support or inquiries
• Payment information: For VIP subscriptions (processed securely through third-party providers)
• Communication preferences: Your choices regarding notifications and marketing communications

Usage Data

We automatically collect certain information about your use of our services to improve functionality and user experience.

• Pages visited: Which pages you view and time spent on our platform
• Predictions viewed: Your interactions with our analysis tools and predictions
• Device information: Browser type, operating system, device model, and screen resolution
• IP address and location: General geographic location for analytics and security
• Referral sources: How you found our website (search engines, social media, etc.)
• Session data: Login times, session duration, and feature usage patterns

Cookies and Tracking Technologies

We use various technologies to collect and store information about your use of our services.

• Essential cookies: Required for website functionality and security
• Analytics cookies: Help us understand how visitors use our site (Google Analytics)
• Advertising cookies: Used to display relevant ads (with your consent)
• Preference cookies: Remember your settings and preferences
• Social media cookies: Enable sharing content on social platforms

How We Use Your Information

Service Improvement

• Analyze user behavior to enhance our prediction algorithms
• Improve website performance and user experience
• Develop new features based on user preferences

Communication

• Send important updates about our services
• Respond to your inquiries and support requests
• Provide personalized football prediction insights

Legal Compliance

• Comply with applicable laws and regulations
• Protect our rights and prevent fraud
• Respond to legal requests from authorities

Data Sharing and Third Parties

We Do NOT Sell Your Data

MatchMetrics does not sell, rent, or trade your personal information to third parties for marketing purposes.

Service Providers

• Google Analytics (for website analytics)
• Google AdSense (for advertising, with your consent)
• Email service providers (for communications)
• Cloud hosting providers (for data storage)

Legal Requirements

We may share information when required by law, to protect our rights, or to prevent fraud and abuse.

Google AdSense and Advertising

Our website uses Google AdSense to display advertisements. Google AdSense uses cookies and similar technologies to serve ads based on your visits to our site and other sites on the Internet.

Your Advertising Choices

• You can opt out of personalized advertising by visiting Google's Ad Settings
• You can disable cookies in your browser settings
• You can use browser extensions to block ads

For more information about Google's privacy practices, please visitGoogle Privacy Policy

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

• SSL encryption for all data transmission
• Secure servers with regular security updates
• Access controls and authentication systems
• Regular security audits and monitoring

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

• Account data: Retained while your account is active and for 2 years after closure
• Usage data: Retained for 3 years for analytics and service improvement
• Communication records: Retained for 5 years for customer service purposes
• Payment information: Retained as required by financial regulations
• Legal compliance: Retained as required by applicable laws

Data Deletion

When we no longer need your personal information, we will securely delete or anonymize it. You can also request deletion of your data at any time by contacting us.

Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Objection: Object to processing of your data
• Withdraw Consent: Withdraw consent for data processing

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Age Restrictions

• Users must be at least 13 years old to use our services
• We do not knowingly collect data from children under 13
• If we discover we have collected data from a child under 13, we will delete it immediately
• Parents can contact us to request deletion of their child's data

Parental Rights

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to remove such information from our servers.

International Users

Our services are available to users worldwide. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

Data Transfers

• Your data may be transferred to and processed in the United States
• We use appropriate safeguards to protect your data during transfers
• We comply with applicable data protection laws in your jurisdiction
• You have the same rights regardless of your location

GDPR Compliance

For users in the European Union, we comply with the General Data Protection Regulation (GDPR). This includes providing you with enhanced rights regarding your personal data and ensuring appropriate safeguards are in place.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@matchsmetrics.com